Dictionary definition of a beard? Growth of hair on the chin and lower cheeks of a human face. But, at Kavemen we believe that a beard is so much more. A beard is what defines a man. Taking a walk down the history of mankind, we know that our ancestors had thick beards, and had them for many reasons. The beard was the first line of protection against the harsh outside world and the wilderness humans used to live in. Beard care is not something popped up out of nowhere, it's something we've been practising for centuries. If you are seeking to maintain a soft, healthy and hygienic beard then it is important that you include these products into your grooming routine.